Online presence isn’t an option nowadays. It’s a must for every business to thrive. Companies aim for a high conversion rate to tell that they have great sales and marketing strategies. Hence, they want to optimize their websites to turn their web visitors into prospects and paying customers. But how can you attain this goal?
In this article, you’ll learn more about conversion rates and things you can do to optimize your website for higher conversion.
What Is Conversion Rate?
The percentage of visitors on your website that made a desired goal or action is called conversion rate. Having a high conversion rate means you have a good web design and a successful marketing campaign.
To grow your business, the actions you want your visitors to do on your website include; filling out a form to request a quote, calling you in your contact number found on your website, or making a purchase.
It could also mean that you have a too expensive offer that your audience doesn’t find valuable enough.
Ways To Optimize Your Website For Higher Conversion
These are the best way to optimize your website for higher conversion:
Improve Your Communication Process
When web visitors land on your website, they usually look for signs that your business is legitimate. From the security features of your website to your physical address and contact information, these details are crucial considerations of online users before they can give their trust and money.
One of the most important aspects of getting a higher conversion is through communication. While most of your visitors will be content to navigate your website to find what they want, there will still be people who want to reach out to you over the phone. And these people are usually the most interested ones to avail your products and services (sales-qualified leads).
Therefore, if you want to convert your sales-qualified leads, you have to ensure that you have a business phone number on your website, preferably a toll-free phone number. Renting a toll-free number or a vanity phone number from Call Cowboy or any other provider can add an extra boost to your business image, bringing your business to the next level.
Consider Incorporating Direct Marketing
Direct marketing can help bring your leads to sales. The two types of direct marketing you might want to consider implementing, along with your online marketing strategies, include ringless voicemail and Short Message Service (SMS) marketing. Ensure to send reliable messages to avoid having a problem when it comes to customer feedback.
Many people don’t answer calls if they don’t recognize the number. Hence, ringless voicemail and SMS marketing are indispensable tools to reach and engage with more potential leads. The client will find it not disturbing and annoying. You will leave them no choice but to open and check for messages they have received.
Ringless voicemail software enables you to deliver your marketing message and allows your target audience to respond at their utmost convenience. Another example of efficient direct marketing is a short messaging service or SMS marketing. A software program intended for SMS marketing will allow you to create messages and deliver them to your contacts in just minutes.
Your marketing message may include directing your prospects to your website to avail of the limited-time offer you have in your online store. Or you can send your discount codes that they can redeem when they reach a certain number of orders in your e-Commerce store.
If you’re considering this type of marketing, you can deal with a reputable company, such as Drop Cowboy and other service providers; to help you kickstart your direct marketing campaign.
Improve Your Offer
One important driving factor that consumers consider before they take action, like buying a product or availing a service, is your offer. Consumers are used to seeing various types of offers online. However, many online offers appear too good to be true, which increases customers’ frustration.
You probably have experienced seeing a ‘free’ offer or free trial online, but the system requires you to add your credit card details before you can avail of it. This example is a major turn-off.
Consumers are more careful about how they spend their hard-earned money. They’re looking for high-quality products and excellent personalized service at the same time. They want to get the best value for their money.
One of the best ways to optimize your website for higher conversion is to improve your offer. Make your offers irresistible. In this way, more people will be interested to avail your offers. Here are some of the best ways to improve your offer:
Check Your Product Portfolio
What type of products do you have? Do they meet the needs of your existing customers? Determine your best-selling and worst-selling products. In this way, you’ll know what to retain, improve, change, and remove from your product lines.
Be Updated With Industry Changes
Are you updated with the recent changes in your industry sector? Technology and marketing techniques may have changed. So, how well are you embracing and leveraging your business to these changes? Before it’s too late, you need to know the emerging trends and news about your industry by talking to your suppliers, employees, customers, and other stakeholders. You can also subscribe to industry newsletters and magazines.
Expand Existing Offers
Sometimes, you just need to tweak your existing offers to make them more appealing to your target audience. For instance, you can launch a premium product line or service, setting them apart from your regular offerings. It’s also a good idea to bundle your products and services. Adding a new service to complement existing products is also another example of expanding your existing offers.
Offer Added Customer Value
Instead of adding a new product, you can add more value to your customers to encourage more prospects to convert. For instance, you can offer free local delivery, free returns, lifetime technical support, or other special offers for loyal customers. People are willing to spend if they find great value in your proposals, which also helps improve customer satisfaction and strengthen loyalty.
Get Consumer Feedback
Establish a feedback process every time you sell. Take every opportunity to get your customers’ comments or feedback about your products and services. Having a short customer satisfaction survey can make customers feel valued.
Add A Pop-up To Your Website
Pop-ups refer to small windows that suddenly appear or pop up over web pages. Advertisers use pop-ups to get the audience’s attention. When used right, pop-ups can increase your conversion rate.
According to statistics, the average pop-ups conversion rate is 3.09% but can reach as high as 9.28%. However, many consumers don’t like seeing it all the time. So, how do you ensure that your pop-ups would do more good than harm to your conversion rate?
Below are some helpful tips to get the highest conversion rate using pop-ups:
- Delay your pop-up for about 30 seconds to avoid causing annoyance to your website visitors.
- Make your pop-up easy to close.
- Set a cookie to ensure that the pop-up appears once per visitor (using a pop-up tool).
- Make sure that your pop-up has an image, which will serve as the call-to-action (CTA).
- Include a provoking headline.
- Use bright colors to make the pop-up catchy,
- Provide a great giveaway.
- Your first pop-up should have four words, like ‘sale’ or ‘free’ and a ‘submit; button.
Make Your Website User-Friendly
More online visitors will stay and use your website if they find it user-friendly. Your website should be simple, intuitive, responsive, and easy to digest. So, how can you make your website easy to use?
Here are some helpful tips to keep your website user-friendly:
- Shorten Forms: Any extra and lengthy task can cause hesitation, such as filling out a long-form. Use only short forms for online visitors to complete it quickly and easily. Asking too many details can cause a sense of doubt, which could result in distrust and losing prospects.
- Add Live Chat: Many people choose to use a live chat option then call or fill out an email form. Hence, you should have this communication option for prospects to be able to ask you a question about your offerings fast and easily.
- Make Your Website Mobile-Friendly: You can improve user experience by making your website mobile-friendly. It means that your website should still be easy to use and read even on smaller screens, like smartphones and tablets.
Improve Your Content
What type of content do you have on your website? Your web content pieces include all texts, images, infographics, videos, and other graphical presentations seen on your website. It's crucial to improve your content to drive more visitors to your web pages.
More than anything else, many of your online visitors landed on your website. They have found something relevant to your content when they read a summary on your blog title or a part of the body (meta-description or summary) on search engine results.
You can improve your content creation by considering the following tips below:
Create Varying Content
If you want to convert more visitors into customers, make sure to introduce diverse content. Always aim to provide something new, exciting, and helpful to your intended audience. Some great examples of varying content pieces include infographics, contests (like quizzes and trivia questions), tutorial videos, and lists.
Publishing statistical studies, whitepapers, and other factual content pieces can also help retain and engage more visitors, backing up your product claims and improving your authority.
Test Your Content
It’s notable to check two variations of content to know what works the best. This testing method is called split or A/B test. For instance, try to create two versions of a tutorial guide with varying layouts, Call to Actions (CTAs), and other elements. Check which among the two gained the highest number of visitors.
If you’re running out of topics to write about, then you might want to consider hiring professional writers. They can provide a good flow of articles monthly for your website. Most professional writers work as freelancers or in digital marketing agencies.
Implement Search Engine Optimization (SEO)
You probably heard about SEO as a great way to rank your website in search engines. It’s crucial to have SEO strategies set in place, like proper keyword research and gaining backlinks from other reputable sites to make your web pages more visible to more prospects.
There are many tools available to help improve your SEO. They come in free or paid versions, allowing you to determine the keywords that your top competitors are ranking for in search engine results pages.
Here are some SEO tips to help increase your conversion:
Use Long-Tail Keywords
Use long-tail phrases (more specific and longer keywords) to address users' queries. Long-tail keywords are usually composed of three to five words, allowing targeting of niche demographics to attract high-quality website traffic that leads to higher conversions.
Create SEO Optimized Content
Never copy someone else’s article or blog post. Instead, use the list of keywords you have researched in creating new and unique content that readers can only see on your website. Avoid putting too many keywords that make the content incomprehensible. Remember that you’re creating content for your audience and not for search engines alone.
Strategic Keyword Placement
Add keywords in strategic places on your web article or blog post such as the title, introduction, subheadings, body, and conclusion. Also, a plus factor is to add keywords on images, video descriptions, and scripts to optimize your web pages.
If SEO is too technical for you, professionals or agencies help kickstart your SEO strategies.
There are many ways to optimize your website for higher conversion, By improving your communication, considering direct marketing, and improving your offer. You can provide more value to your prospects and encourage them to take action. Of course, don’t forget that the quality of your web content and SEO strategies also play a role in gaining higher conversions.